Grammy winner Miley Cyrus has been unveiled as the newest global ambassador for Maybelline, commencing a multi-year partnership with the brand by reimagining its iconic jingle, Maybe it's Maybelline.

The American singer commented 'I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine - it's powerful and personal... Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life'.